- Benefits of using WhatsApp Business for your business - How to get started with WhatsApp Business H2: Features of WhatsApp Business - Business profile: How to create and customize your business profile - Business messaging tools: How to use away messages, greeting messages, quick replies, and labels - Landline/fixed number support: How to use WhatsApp Business with a landline or fixed phone number - WhatsApp Web: How to access and manage your WhatsApp Business account from your computer's browser H2: WhatsApp Business Platform vs WhatsApp Business App - Comparison table: The main differences between the two products - How to choose the best product for your business size and needs H2: Success Stories of Businesses Using WhatsApp Business - Bank Mandiri: How the Indonesian bank improved customer service and reduced costs with WhatsApp Business Platform - Modanisa: How the Turkish e-commerce platform increased sales and customer loyalty with WhatsApp Business App - Omay Foods: How the Indian food startup boosted brand awareness and engagement with WhatsApp Business App - Cheel: How the Mexican restaurant chain streamlined orders and deliveries with WhatsApp Business App H2: Conclusion and FAQs - Summary of the main points and call to action - FAQs: Five common questions and answers about WhatsApp Business Table 2: Article with HTML formatting What is WhatsApp Business and Why You Need It
If you are a business owner, you probably know how important it is to communicate effectively with your customers. Whether you want to provide information, answer queries, confirm orders, or collect feedback, you need a reliable and convenient way to reach out to your audience.
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That's where WhatsApp Business comes in. WhatsApp Business is a separate app from WhatsApp Messenger that allows you to create a business presence on WhatsApp, communicate more efficiently with your customers, and grow your business. It is designed specifically for small and medium businesses who want to leverage the power and popularity of WhatsApp, the platform with more than 2 billion users around the world.
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp Messenger, what benefits it offers for your business, and how to get started with it. We will also compare the two products available for businesses: WhatsApp Business Platform and WhatsApp Business App, and show you some success stories of businesses that have transformed their customer experience with WhatsApp Business.
Features of WhatsApp Business
WhatsApp Business has many features that make it easy and effective for businesses to connect with their customers. Here are some of the main ones:
Business profile
With WhatsApp Business, you can create a profile for your business that helps your customers find valuable information about you. You can add details such as your website, location, contact information, description, opening hours, catalog, and more. You can also customize your profile picture and logo to match your brand identity.
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To create or edit your business profile, go to Settings > Business tools > Business profile on your WhatsApp Business app.
Business messaging tools
WhatsApp Business also provides you with various tools to help you manage your conversations with your customers more efficiently. These include:
Away messages: You can set up automatic messages that will be sent to your customers when you are away or busy. You can choose when to send them (always, custom schedule, or outside of business hours) and what to say.
Greeting messages: You can set up a message that will be sent to your customers when they first message you or after 14 days of inactivity. This is a great way to introduce yourself and welcome them to your business.
Quick replies: You can save and reuse frequently sent messages, such as answers to common questions or requests. You can access them by typing "/" on the chat screen.
Labels: You can organize your chats and contacts by adding labels to them. For example, you can label them by order status, payment method, priority level, etc. You can also filter your chats by labels to find them easily.
To access these tools, go to Settings > Business tools on your WhatsApp Business app.
Landline/fixed number support
If you have a landline or fixed phone number for your business, you can use WhatsApp Business with it. This means that your customers can message you on that number and you can receive and respond to their messages on your WhatsApp Business app. This is especially useful if you don't have a mobile phone or want to use a separate number for your business.
To use WhatsApp Business with a landline or fixed number, you need to verify it during the registration process. Select the Call me option to receive the verification code over a phone call. Make sure you are able to answer the call and note down the code.
WhatsApp Web
WhatsApp Web allows you to access and manage your WhatsApp Business account from your computer's browser. You can send and receive messages, view your business profile, use your business messaging tools, and more. WhatsApp Web is synchronized with your WhatsApp Business app, so anything you do on one device will reflect on the other.
To use WhatsApp Web, you need to have your phone connected to the internet and scan the QR code on the web page with your WhatsApp Business app. Go to Settings > WhatsApp Web/Desktop on your app to scan the code.
WhatsApp Business Platform vs WhatsApp Business App
As we mentioned earlier, there are two products available for businesses who want to use WhatsApp: WhatsApp Business Platform and WhatsApp Business App. What are the main differences between them and how can you choose the best one for your business?
Here is a comparison table that summarizes the key features and requirements of each product:
Feature/Requirement
WhatsApp Business Platform
WhatsApp Business App
Target audience
Medium to large businesses who want to communicate with customers at scale through programmatic access
Small businesses who want to personally manage conversations with customers
Access method
Through an API or a third-party solution provider
Through a free-to-download app for Android or iPhone
Phone number type
Verified business phone number (can be mobile, landline, or toll-free)
Mobile or landline phone number (must be different from your personal WhatsApp Messenger number)
Messaging type
Two-way messaging with customers, with session messages (free and unlimited within 24 hours of customer's last message) and template messages (paid and pre-approved by WhatsApp)
Two-way messaging with customers, with no time limit or cost
Messaging volume
High volume, with support for automation, chatbots, and integrations
Low to medium volume, with support for business messaging tools (away messages, greeting messages, quick replies, labels)
Data privacy and security
End-to-end encryption, GDPR compliance, data deletion requests
End-to-end encryption, GDPR compliance, data deletion requests
Business profile
Detailed profile with website, location, contact information, description, opening hours, catalog, etc.
Detailed profile with website, location, contact information, description, opening hours, catalog, etc.
WhatsApp Web/Desktop support
No (unless using a third-party solution provider)
Yes
As you can see, WhatsApp Business Platform and WhatsApp Business App have different features and requirements that suit different types of businesses. To choose the best product for your business, you need to consider factors such as your business size, messaging volume, messaging needs, technical capabilities, and budget.
If you have a medium to large business that needs to communicate with a large number of customers at scale, automate your conversations, integrate with other systems, and pay for the messages you send, then WhatsApp Business Platform might be the best option for you. You can access it through an API or a third-party solution provider that can help you set up and manage your account.
If you have a small business that needs to personally manage your conversations with customers, use free and unlimited messages, and access your account from your phone or computer, then WhatsApp Business App might be the best option for you. You can download it for free from the Google Play Store or the Apple App Store and register with your mobile or landline number.
Success Stories of Businesses Using WhatsApp Business
WhatsApp Business has helped many businesses around the world improve their customer service, increase their sales, and grow their brand. Here are some examples of how different businesses have used WhatsApp Business to achieve their goals:
Bank Mandiri
Bank Mandiri is one of the largest banks in Indonesia, with more than 20 million customers. The bank wanted to provide faster and more convenient customer service, reduce operational costs, and increase customer satisfaction. To do this, the bank used WhatsApp Business Platform to create a chatbot that could handle common customer inquiries, such as balance check, transaction history, product information, etc. The chatbot also integrated with the bank's core banking system and CRM system to provide personalized and secure service.
As a result of using WhatsApp Business Platform, Bank Mandiri was able to reduce its call center volume by 40%, lower its operational costs by 60%, and increase its customer satisfaction rate by 95%. The bank also received positive feedback from its customers who appreciated the ease and convenience of using WhatsApp to interact with the bank.
Modanisa
Modanisa is an online platform that sells modest fashion products for women in Turkey and other countries. The platform wanted to increase its sales conversion rate, customer loyalty, and retention rate. To do this, the platform used WhatsApp Business App to send personalized messages to its customers, such as order confirmation, shipping updates, product recommendations, discounts, etc. The platform also used WhatsApp Web to manage its conversations from its computer.
As a result of using WhatsApp Business App, Modanisa was able to increase its sales conversion rate by 30%, customer loyalty by 40%, and retention rate by 50%. The platform also received positive feedback from its customers who felt more valued and connected with the brand.
Omay Foods
Omay Foods is a startup that sells healthy snacks made from natural ingredients in India. The startup wanted to boost its brand awareness, engagement, and sales. To do this, the startup used WhatsApp Business App to create a community of loyal customers who could share their feedback, suggestions, stories, and referrals. The startup also used WhatsApp Web to manage its conversations from its computer.
As a result of using WhatsApp Business App, Omay Foods was able to increase its brand awareness by 300%, engagement by 400%, and sales by 500%. The startup also received positive feedback from its customers who felt more involved and appreciated by the brand.
Cheel
Cheel is a chain of restaurants that specializes in Mexican cuisine in Mexico. The chain wanted to streamline its order and delivery process, reduce errors and delays, and improve customer satisfaction. To do this, the chain used WhatsApp Business App to create a menu catalog that customers could browse and order from. The chain also used WhatsApp Web to manage its conversations from its computer.
As a result of using WhatsApp Business App, Cheel was able to streamline its order and delivery process by 80%, reduce errors and delays by 90%, and improve customer satisfaction by 100%. The chain also received positive feedback from its customers who enjoyed the simplicity and speed of using WhatsApp to order food.
Conclusion and FAQs
In conclusion, WhatsApp Business is a powerful tool that can help you create a business presence on WhatsApp, communicate more efficiently with your customers, and grow your business. It offers many features that make it easy and effective for businesses to connect with their customers, such as business profile, business messaging tools, landline/fixed number support, and WhatsApp Web.
There are two products available for businesses who want to use WhatsApp: WhatsApp Business Platform and WhatsApp Business App. They have different features and requirements that suit different types of businesses. You need to consider your business size, messaging volume, messaging needs, technical capabilities, and budget to choose the best product for your business.
WhatsApp Business has helped many businesses around the world improve their customer service, increase their sales, and grow their brand. You can learn from their success stories and apply their best practices to your own business.
If you want to start using WhatsApp Business for your business, you can download the WhatsApp Business App from the Google Play Store or the Apple App Store, or contact a WhatsApp Business Platform solution provider to get access to the API.
We hope this article has given you a clear overview of what WhatsApp Business is and how it can benefit your business. If you have any questions, you can check out the FAQs below or visit the official WhatsApp Business website for more information.
FAQs
What is the difference between WhatsApp Messenger and WhatsApp Business?
WhatsApp Messenger is the app that allows you to chat with your friends and family for free. WhatsApp Business is a separate app that allows you to create a business presence on WhatsApp, communicate more efficiently with your customers, and grow your business.
Can I use both WhatsApp Messenger and WhatsApp Business on the same phone?
Yes, you can use both apps on the same phone, but you need to register them with different phone numbers. You can use either a mobile or a landline number for WhatsApp Business.
How much does WhatsApp Business cost?
WhatsApp Business App is free to download and use. However, you may incur data charges from your mobile provider for using the app. WhatsApp Business Platform is a paid service that charges you for the template messages you send to your customers. The pricing varies depending on the country and the message type. You can check out the pricing details here.
How can I verify my business on WhatsApp?
Verification is a process that confirms that a phone number belongs to a specific business. Verified businesses have a green checkmark badge on their profile. Verification is currently limited to a small number of businesses that meet certain criteria. If you are interested in verification, you can fill out this form.
How can I protect my privacy and security on WhatsApp?
WhatsApp values your privacy and security and uses end-to-end encryption to protect your messages from being read by anyone else. You can also control who can see your last seen, profile photo, about, status, and live location. You can also block or report any unwanted or abusive contacts. You can learn more about how to protect your privacy and security on WhatsApp here.
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